eCommerce and AdTech
Navigating digital growth under complex regulation.
The eCommerce and AdTech sectors in Germany and across the EU are evolving fast. Retailers, platforms, and technology providers are expanding omnichannel strategies, monetizing first-party data, and exploring AI-powered personalization. At the same time, regulatory frameworks are becoming stricter, with increased enforcement and legal uncertainty around digital advertising, data use, and algorithmic transparency.
Whether you're scaling a commerce platform, launching an AdTech product, or refining compliance across your digital business – HGNLW helps you stay ahead of shifting obligations.
How I Support You
I advise companies operating in Germany and the EU on the legal dimensions of digital commerce and advertising. My support spans core regulatory areas:
Privacy and data protection: Structuring GDPR-compliant data flows, consent and cookie strategies, handling special categories, and managing vendor and joint controller roles.
Cybersecurity and IT governance: Advice on incident response, data breach procedures, and implementing the technical and organizational measures.
Digital platforms and AdTech compliance: Guidance on ePrivacy, transparency obligations under the DSA, lawful targeting models, data minimization, and navigating changes in cookie tracking and audience measurement.
Consumer protection and platform law: Legal review of eCommerce flows, ranking disclosures, pricing and withdrawal rights, and content moderation practices for user-generated listings or reviews.
Contracting and B2B frameworks: Support with merchant terms, platform T&Cs, technology partnerships, and data processing agreements across your adtech or commerce stack.
My goal is to help you mitigate risk without over-engineering compliance, so your legal setup supports the product.
How We Work Together
Sector focus: I work at the intersection of privacy, cybersecurity, and IT law—advising companies that operate digital platforms, advertising ecosystems, and commerce infrastructure.
Direct access: You’ll work directly with me – no delegation, no layers. Communication is pragmatic, tailored, and efficient.
Clear deliverables: You receive exactly what you need – a review, legal memo, contract, or compliance framework – clearly structured and ready for implementation.
Tailored collaboration: I offer project-based or ongoing legal support, depending on your internal resources and roadmap.
Insights
Let’s work together.
Send an email at contact@hgnlw.com, give me a call at +49 (0) 30 83226225 or use the form to get in touch.
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